Ihi Wehi in the Environment

What is the ihi?

Ihi can be described as an individual’s essential force, charisma, power or charm – which emanates throughout the creative processes.

What is the wehi?

Wehi, on the other hand, highlights the internalised feelings that occur in response to ihi. Sometimes the terms dread or awe are commonly used to describe wehi. In this context, wehi is taken to mean the emotional response on the part of the viewer.

Poster ONE

Ihi Component - Dark, Pollution, Problem
Wehi Component - Worried, Sad, 
(Not strong enough to make a viewer compelled to support.)
Characteristics - Formative, Straight Forward, Plain, Grungy 
Rhetoric Tool(s) - Logos

Poster TWO

Ihi Component - Humorous, Cheeky (for some) and Offensive (to others)

Wehi Component - Guilty for laughing, Makes you think about the food you eat.

Characteristics - Bright, Colourful, Perspective shot

Rhetoric Tool(s) - Pathos

Poster THREE

Ihi Component - Save Our Soul, Binge Eating, Health Issues caused by Junk Food

Wehi Component - Makes you think about what you eat, Disconnected to the poster if you do not have an eating problem

Characteristics - Clustered around letters (connection between text and food)

Rhetoric Tool(s) - Pathos and Logos

Poster FOUR

Ihi Component - Racism, Discrimination, Anger
Wehi Component - Connected (most people are apart of racism), Racism is a monster
Characteristics - Charcoal, Grungy, Fast, Harsh
Rhetoric Tool(s) - Logos, Pathos